AMARILLO, TX — In celebration of the 100th anniversary of the historic Route 66, Big Texan Steak Ranch is taking its world-famous 72oz Steak Challenge on the road. Partnering with the Main Street of America Centennial Caravan and GoRoute66.com—a project launched by Gray Media’s KFDA—this once-in-a-century road show will bring the legendary steak challenge to cities across the Mother Road throughout June.

Go Route 66 will document past, present, and future Route 66 moments and preserve them online, adding a media company’s backing to promote and share many of the iconic stories along this historic route. The road show will feature historical profiles of destinations along the way, interviews capturing locals’ perspectives on the past and present, and weekly live streaming events, including the Big Texan Steak Ranch 72oz Steak Eating Competition at nightly Caravan stops.

Known as one of America’s most iconic food challenges, the 72oz Steak Challenge dares contestants to finish a massive four-and-a-half-pound steak served with a baked potato, three shrimp, a side salad, and a roll in under one hour. Those who conquer the challenge earn not only bragging rights but also a complimentary meal.

“This is more than just a food challenge—it’s a celebration of Americana, tradition, and the spirit of Route 66,” said Bobby Lee, Second Generation Co-Owner of Big Texan Steak Ranch. “We’re bringing the legend to the road that made America mobile.”

Fans eager to test their limits are invited to enter for a chance to compete when the road show reaches their city. Contestants can post a video or message on Facebook, Instagram, or TikTok explaining why they’re the perfect candidate for the 72oz Steak Challenge. Participants should tag @thebigtexan and include their city as a hashtag to be considered.

About Big Texan Steak Ranch
Located in Amarillo, TX, Big Texan Steak Ranch has been a legendary Route 66 destination since 1960. Owned and operated by the Lee Family for 66 years, the restaurant is famed for its larger-than-life personality, Texas hospitality, and the iconic Home of the Free 72oz Steak.

Tour Schedule (All Events Begin at 5:30 PM)

June 4 —Santa Monica, CA @ Santa Monica Pier

June 6 — Pasadena, CA @ 130 East Colorado Blvd

June 7 — Barstow, CA Barstow Harvey House

June 8 — Needles, CA @ Claypool Building

June 9 — Kingman, AZ @ Locomotive Park

June 10 — Flagstaff, AZ @ Best Western Pony Soldier Inn & Suites

June 11 — Gallup, NM @ McKinley County Courthouse

June 12 — Albuquerque, NM (Location TBA)

June 13 — Santa Fe, NM @ Palace of the Governors

June 14 — Santa Rosa, NM @ Blue Hole Conference Center

June 15 — Amarillo, TX @ Big Texan Steak Ranch

June 16 — Shamrock, TX @ The U-Drop Inn

June 17 — Oklahoma City, OK @ National Cowboy & Western Heritage Museum

June 18 — Tulsa, OK @ Mother Road Market

June 19 — Joplin, MO @ 1717 W. 7th Street

June 20 — Springfield, MO @ Best Western Rail Haven

June 21 — Rolla City Hall

June 22 — St. Louis (Location TBA)

June 23 — Springfield, IL @ Illinois Route 66 Experience at the State Fairgrounds

June 24 — Joliet , IL @ Old Joliet Prison

June 25 — Chicago (Location & Time TBA