It’s comforting to know that although we’ve been through quite a year, some states are still decking the halls, roasting chestnuts on an open fire, and writing letters to Old Saint Nick. At the end of it all, it’s still the most wonderful time of the year, and not just because 2020 is finally ending.
While Arizona ranks as #43, here is the list of the top ten states who had the most Christmas spirit this year:
4. North Carolina
5. South Carolina
8. North Dakota
9. West Virginia
These states were not so jolly and had the least Christmas spirit:
48. New Mexico
51. District of Columbia (not a state but still pretty low on Christmas spirit)
We analyzed two data categories: online activity and area culture.
We used six key metrics:
- Google searches for Christmas movies and gingerbread houses (29%)
- Online shopping (via Google Shopping Trends) for wrapping paper, Christmas cards, Christmas ornaments, and “Elf on a Shelf” (28%)
- Christmas music streams (14.5%)
- Tweets about Christmas (7%)
- Number of Christmas tree farms per capita (7%)
- Charitable giving in the last documented tax year, as defined by the IRS (14.5%)
We finalized our Christmas spirit ranking by calculating the weighted average for each state across all metrics.
Here are the jolliest findings we found this year:
- Utah, Idaho, and Wisconsin have the most holiday cheer.
- Last year, Utah ranked as the most charitable state, but this year, Arkansas took the crown.
- Half of the states that ranked in the top ten for having the most Christmas spirit have snowy winters…and possibly a white Christmas.
- Seven out of the ten states with the least Christmas spirit are all states with mild or warm winters.
- Vermont remains the state with the highest number of Christmas tree farms per capita. Since last Christmas, Vermont increased its Christmas tree farm count from thirty-seven to thirty-nine.