The Amazing Florence Lawrence

The Amazing Florence Lawrence

Today Florence Lawrence and her contributions to the evolution of automotive technology, as well as those of Helen Rother, Marie Luhring and Mary Anderson are less than historic footnotes. And yet the cars we drive today would be quite different if it weren’t...
Florence Lawrence And Unsung Heroes

Florence Lawrence And Unsung Heroes

Florence Lawrence, in the vernacular of the era, was a passionate automobilist. She was also an accomplished mechanic, an inventor, and one of the first megastars of the silver screen. As this was in a time when women were not allowed to vote and the Jaxon produced in...
A Shocking History

A Shocking History

Hertz recently announced that an order had been placed with Tesla. As a result by next year this will be the first major rental car company to have an almost entirely electric fleet. Now, almost daily, there is news that leaves little doubt that the auto industry is...
Jingle All The Way

Jingle All The Way

Slogans and jingles have long been an integral component in the promotion and sale of products. Advertisement and roadside signage have been found in the ruins of Roman Pompeii. And we still use the descriptor “that is a doozy” even though the last...
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