In 2022, TikTok became the most downloaded app globally, prompting Gambling.com to assess NFL teams’ usage of the platform. The results showed that the Kansas City Chiefs lead in Followers, Likes, and Estimated Earnings per Video. The Detroit Lions had the highest Engagement, with an average of 244,218 Likes per video.
Social media has been a key aspect of sports franchises for years, with Instagram and Twitter being utilized to connect with fans. However, TikTok’s explosive popularity as the most downloaded app of 2022 raises the question of how well NFL teams are leveraging the platform. To answer this, Gambling.com analyzed the TikTok accounts of all NFL teams, including Followers, Likes, Average Likes per Video, and Estimated Earnings per Video, to determine which franchises are leading the TikTok game.
| Team | TikTok Handle | Followers | Likes | Videos | Avg. Likes per Video | Earnings per Video |
| Arizona Cardinals | azcardinals | 731,000 | 9,500,000 | 264 | 35,985 | $775 |
| Atlanta Falcons | atlantafalcons | 990,000 | 15,100,000 | 303 | 49,835 | $946 |
| Baltimore Ravens | ravens | 1,200,000 | 14,100,000 | 345 | 40,870 | $1,200 |
| Buffalo Bills | buffalobills | 1,800,000 | 38,900,000 | 215 | 180,930 | $1,716 |
| Carolina Panthers | panthers | 993,000 | 8,400,000 | 379 | 22,164 | $970 |
| Chicago Bears | chicagobears | 997,600 | 15,700,000 | 486 | 32,305 | $989 |
| Cincinnati Bengals | bengals | 1,600,000 | 25,600,000 | 229 | 111,790 | $1,497 |
| Cleveland Browns | browns | 960,400 | 11,600,000 | 260 | 44,615 | $939 |
| Dallas Cowboys | dallascowboys | 1,900,000 | 24,600,000 | 277 | 88,809 | $1,800 |
| Denver Broncos | broncos | 853,900 | 12,600,000 | 358 | 35,196 | $841 |
| Detroit Lions | detroitlions | 1,900,000 | 35,900,000 | 147 | *244,218 | $1,701 |
| Green Bay Packers | packers | 788,800 | 4,800,000 | 171 | 28,070 | $747 |
| Houston Texans | houstontexans | 276,000 | 2,100,000 | 106 | 19,811 | $271 |
| Indianapolis Colts | colts | 1,000,000 | 12,000,000 | 199 | 60,302 | $1,000 |
| Jacksonville Jaguars | jaguars | 427,500 | 4,200,000 | 161 | 26,087 | $357 |
| Kansas City Chiefs | chiefs | *2,500,000 | *43,500,000 | 307 | 141,694 | *$2,401 |
| Las Vegas Raiders | raiders | 383,300 | 3,200,000 | 51 | 62,745 | $210 |
| Los Angeles Chargers | chargers | 1,000,000 | 20,100,000 | 392 | 51,276 | $980 |
| Los Angeles Rams | rams | 1,400,000 | 17,600,000 | 335 | 52,537 | $1,400 |
| Miami Dolphins | miamidolphins | 1,000,000 | 8,100,000 | 425 | 19,059 | $996 |
| Minnesota Vikings | vikings | 971,300 | 15,100,000 | 276 | 54,710 | $880 |
| New England Patriots | patriots | 1,200,000 | 11,100,000 | 243 | 45,679 | $1,147 |
| New Orleans Saints | saints | 954,600 | 3,300,000 | 105 | 31,429 | $938 |
| New York Giants | nygiants | 1,100,000 | 21,600,000 | 537 | 40,223 | $944 |
| New York Jets | nyjets | 764,400 | 12,600,000 | 419 | 30,072 | $751 |
| Philadelphia Eagles | philadelphiaeagles | 1,900,000 | 42,900,000 | *590 | 72,712 | $1,800 |
| Pittsburgh Steelers | steelers | 1,700,000 | 21,900,000 | 468 | 46,795 | $1,674 |
| San Francisco 49ers | 49ers | 1,200,000 | 11,300,000 | 359 | 31,476 | $1,000 |
| Seattle Seahawks | seahawks | 1,000,000 | 13,400,000 | 559 | 23,971 | $974 |
| Tampa Bay Buccaneers | bucsnfl | 1,200,000 | 11,700,000 | 384 | 30,469 | $1,100 |
| Tennessee Titans | titans | 1,000,000 | 12,500,000 | 400 | 31,250 | $984 |
| Washington Commanders | commanders | 758,900 | 16,400,000 | 322 | 50,932 | $704 |
*highest value in the respective category
The study shows that the Kansas City Chiefs rule TikTok in the NFL with 2.5 million followers, 43 million likes, and highest video earnings of $2,400 per video. The Detroit Lions have the best fan engagement with the highest avg. likes per video (244,218), while the Philadelphia Eagles have posted the most videos (590). The Houston Texans and Las Vegas Raiders underperform with only 276,000 and 51 videos respectively. For more research by Gambling.com, visit https://www.gambling.com/us/sports-betting/nfl.
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