Published by The Bee News

November 13, 2023

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Veterans, active-duty military personnel, friends, and family can work out for free from November 10-17.

(ARIZONA) November 8, 2023 – In recognition of Veterans Day, Planet Fitness’ largest franchisee, IGNITE Fitness Holdings, announced that it will host a week-long open house at all Planet Fitness clubs for veterans, active-duty military, and their friends and family to work out and take advantage of PF Black Card® amenities like the HydroMassage™ and Massage Chairs for free. During the open house, which runs from November 10-17, veterans and current military members will also receive free Planet Fitness gear and a cooler drink to thank them for their service.

“At Planet Fitness, we appreciate the sacrifice our veterans and active military members make and thank them for their service to this country,” said Mike Shapiro, Vice President of Operations at IGNITE Fitness Holdings. “We hope military personnel in the area will stop by and take advantage of this offer of free exercise, which is a vital resource for mental and physical health.”

In addition to these special Veterans Day offers, all guests will be eligible to join Planet Fitness with a special offer of $1 down, $24.99/month for the PF Black Card®, which allows access to 2400+ Planet Fitness locations, free guest privileges, and more. This special offer will end on Thursday, November 30.

Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment.

The PF Black Card® membership, which typically includes a $59 enrollment fee, includes additional amenities such as bringing a guest every day at no additional charge and access to all 2,400+ Planet Fitness locations in all 50 states, among other benefits.

For more information or to join online, please visit or follow us on FacebookInstagram, and TikTok.

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