by Jim Hinckley | Nov 30, 2021 | Automotive
It was bigger than the rush spawned by the discovery of gold at Sutter’s Mill in California in 1849. And like the legendary California gold rush, the infancy of the auto industry was an era of swashbuckling eccentrics, entrepreneurs, dreamers, visionaries, and...
by Jim Hinckley | Oct 29, 2021 | Automotive
Hertz recently announced that an order had been placed with Tesla. As a result by next year this will be the first major rental car company to have an almost entirely electric fleet. Now, almost daily, there is news that leaves little doubt that the auto industry is...
by Jim Hinckley | Sep 23, 2021 | Automotive, Did you Know
The radiator badge showing stylized portraits of the brothers Graham, Ray, Robert, and Joseph, as helmeted knights was rather fitting for these fearless visionaries. It was also fitting for the line of automobiles they introduced on January 7, 1928. The brothers had a...
by Jim Hinckley | Aug 18, 2021 | Automotive
For more than three quarters of a century the American automobile industry has been dominated by giants: namely Ford, GM and Chrysler. However, even in a land of giants there are those bold enough to challenge them for the throne, or at least a portion of the kingdom....
by Jim Hinckley | Jul 4, 2021 | Automotive
Slogans and jingles have long been an integral component in the promotion and sale of products. Advertisement and roadside signage have been found in the ruins of Roman Pompeii. And we still use the descriptor “that is a doozy” even though the last...
